Yonatan Sela

Partner
Tel Aviv

Yonatan is an entrepreneur and investor with a focus on SaaS, AI and crypto. He is a Partner at Square Peg, leading our investments in Israel.

Previously, Yonatan was the CBO of YouNow, a pioneer in mobile live streaming, which has generated more than 50 million downloads. Prior to that, he was a founding team member and the VP of Marketing at B2B video platform Tvinci, which was acquired by Kaltura.

Yonatan also co-founded Props, a crypto protocol intended to bring user ownership to consumer apps. During his time in New York, he began his investing career at Venrock and was also a consultant at BCG.

outside work

Yonatan loves playing basketball and DJing. He is also a self-proclaimed tahini revolutionist, helping popularise authentic tahini in America.

investments