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Jethro Cohen
Principal
Sydney
Jethro grew up about an hour south of Hobart and moved to ‘the mainland’ of Australia to study. Jethro’s journey in technology started via a uni cadetship in PwC’s IT team focusing on cloud migrations. His startup career began with launching Uber Eats across APAC, before moving to :Different to lead Operations and Customer Strategy.
At Square Peg, Jethro focuses most of his time on B2B SaaS companies and particularly loves great vertical solutions.
outside work
Most people don’t know that Jethro’s first job was as a ‘Genius’ at Sydney’s flagship Apple store. In three years of fixing computers, he saw just about every angle of the human condition.
investments
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